The use of display stands is very extensive. The primary consideration in the design of promotional display stands is the appearance of the display stand. The most important thing about appearance is shape and color. Let me share with you the importance of color matching for display stand design.
Analyze customer habits
Most people visit the products in shopping malls, showrooms, exhibitions, specialty stores, retial stores, etc. When they arrive, they will scan and scan the whole store with their eyes. When they find a product they like and need, after they think it is a useful product, they will stop and observe carefully.
Therefore, the following problems exist:
1. Consumers are prone to eye fatigue and dazzling when viewing products;
In addition to the structure, the surface color choosing is also very important for customized promotional display stands, just as important as shop decoration. Therefore, according to this habit of consumers, we must be careful when choosing boutiques is simple. The structure and style of the display rack must be clearly displayed, so that it is convenient for consumers to touch the products with their hands, and then introduce the products in detail through the salesperson.
The survey shows that 86% of consumers pay attention to the color and appearance of products when making purchase decisions. Therefore, when designing the display stand, choose the color that can set off the product as much as possible.
2. The meaning behind the color(personal opinion)
Yellow: young and optimistic. Used to attract attention.
Red: energy. Loft-style shelves can bring a sense of urgency and accelerate the heartbeat. Choose red at the top and bottom of the boutique display stand to attract impulsive shoppers.
Blue: The feeling of credibility and security. This is why many highways use white text on a blue background as road signs. Deep sea blue and dark blue can be used to attract budget-sensitive consumers.
3. Several principles of color matching
Same color: refers to a color matching form that uses colors of the same hue for color matching, and its changes are mainly manifested in the changes in the brightness and purity of a single hue.
Contrast color: refers to the colors of red, orange, yellow, green, etc., which are larger than 60° in the hue circle.
Adjacent colors: less than 60° on the hue circle. Or with the same hue and different brightness.
Complementary colors: Complementary colors make it use two completely opposite hues for color matching. Complementary colors are relatively strong and richer.