First of all, enterprises are faced with increasingly fierce competition, reducing costs has become a key based on the market. According to the experience of experts, the market of the exhibition industry depends on the economic situation. In the boom, the enterprise has a more relaxed budget, large and small exhibitions are happy to participate, and demand a luxurious booth, pocket money seems to be inexhaustible. However, in the face of economic downturn, they will have to shrink, hesitant, even if they participate in the exhibition, also dare not spread, the site layout has to launching.
From the overall situation, enterprises in the exhibition expenditure is increasingly tight, so many enterprises have adopted a Shing strategy, that is, give up small exhibition, focus on human and material resources in the big exhibition. Second, the rapid development of other media means, so that enterprises have a variety of information retransmission and contact with the outside channels, so a certain representative view that since enterprises through the computer network can surpass the limits of time and space, contact with anyone, then it is not necessarily as before to participate in the exhibition must not, in other words,
In contrast to the fashionable electronic media, the exhibition, which has evolved from a "catch-up", seems to be out of date. What is the future of the exhibition industry? The optimistic industry has put forward a strong argument, which is the kind of manufacturers and spectators face-to-face, targeted contacts and exchanges. In this way, people through conversation, but also through non-verbal forms of communication, mutual understanding, build trust. Such exchanges are entirely individualized and targeted, and therefore easy to achieve results. This is an irreplaceable advantage of the exhibition. Some high-tech products or services in particular require professionals to personally explain and demonstrate to customers, participation in the exhibition is particularly important.